about A Revival
Agfacolor’s revival celebrates the return of a legendary name in color and design, reimagined for today with the same spirit of innovation that once defined it. Rooted in a rich heritage of scientific, industrial, and cultural excellence, the brand now steps into a new era, translating its multifaceted legacy into premium products that honor the past while envisioning the future.
LATEST MODELS
ECHO – Unisex sunglasses handcrafted from premium wood by what is arguably Germany’s finest manufactory for wooden eyewear. Fitted with Zeiss Azure Gradient lenses, ECHO transforms vision into a cinematic experience. The blue gradient tint softens contrast and brings each scene a calm, atmospheric clarity—equally at home in luminous outdoor light or softer indoor settings. Designed to move effortlessly from open air to screen time or leisure, without the visual disturbance of polarized lenses. We don’t polarize. Instead, the color design subtly elevates mood and supports mental clarity.
CLEO – Inspired by 70s Italian glamour, CLEO reimagines heritage style with a contemporary edge. Its luminous yellow lenses, finished with a subtle purple sheen, reflect Agfacolor’s legendary mid-tones, infused with a warm, morning-light clarity.
With full UV protection, CLEO naturally sharpens contrasts and gently uplifts your mood. More than sunglasses, it’s a confident statement – made for women who shape their day with style and intention.
LENSES
In our first eyewear edition, Agfacolor and ZEISS Sunlens Italy merge heritage and innovation in lenses crafted from OM15 non-polarized CR-39, celebrated for its mineral-glass-like clarity and rich spectrum of tints. We selected a golden yellow that sharpens detail and clarity in gentle light, and a blue gradient that tempers warmth for a cooler, more measured view. Each lens is finished with a bespoke back coating, reflecting the Agfacolor tradition of natural, unpolarized seeing – a world rendered in authentic tones, with colors quietly tuned to enhance perception rather than alter it. This is eyewear not just for looking through, but for looking with.
THE AGFACOLOR STORY
Rooted in AGFA’s Berlin Treptow color laboratories before 1930 under Franz Oppenheim, Agfacolor became, by its 1935 debut, one of the world’s first modern color film processes. While Kodachrome dazzled with saturated contrasts, Agfacolor stood for something else: modest, natural, almost poetic hues that came to be known simply as Agfacolor colors. For decades, AGFA’s expertise extended beyond film into filters, lens coatings and photographic papers, shaping the color memory of an entire generation. These tones, subtle, nuanced and truthful, became part of Europe’s collective memory, embedded in the way its people remember the 20th century in color. Today, that legacy continues in a new medium: sunglasses that honor the art of perception through refined, natural color interaction in a polarized world.