about A Revival
Agfacolor’s revival celebrates the return of a legendary name in color and design, reimagined for today with the same spirit of innovation that once defined it. Rooted in a rich heritage of scientific, industrial, and cultural excellence, the brand now steps into a new era, translating its multifaceted legacy into premium products that honor the past while envisioning the future.
LATEST MODELS
ECHO – Unisex sunglasses crafted from a premium selection of wood, created and produced by what is arguably Germany’s finest manufactory for wooden eyewear. Branding is precision-burned into the frame. Fitted with Zeiss Synchrony lenses in a blue gradient, featuring a unique anti-reflection coating that filters 99.6% of all background reflections. Designed to transition seamlessly from outdoor life to screen work or leisure, without the visual disturbance caused by polarized lenses. We don’t polarize. The color design is intended to subtly influence mood and support mental clarity.
CLEO – Sunglasses, primarily designed for women, crafted from a premium selection of wood and produced by what is arguably Germany’s finest manufactory for wooden eyewear. Branding is precision-burned into the frame. Equipped with Zeiss Synchrony lenses in a vibrant yellow, featuring a unique anti-reflection coating that filters 99.6% of all background reflections. Offering 40% UV protection, these lenses are designed to transition seamlessly from outdoor life to screen work or leisure, without the visual disturbance of polarized lenses. We don’t polarize. The warm yellow tone is known to subtly enhance mood, especially during autumn and winter, serving as a gentle ally against seasonal mood swings and low energy, while making a bold, stylish statement.
LENSES
In our first eyewear edition, Agfacolor and ZEISS Sunlens Italy merge heritage and innovation in lenses crafted from OM15 non-polarized CR-39, celebrated for its mineral-glass-like clarity and rich spectrum of tints. We selected a golden yellow that sharpens detail and clarity in gentle light, and a blue gradient that tempers warmth for a cooler, more measured view. Each lens is finished with a bespoke back coating, reflecting the Agfacolor tradition of natural, unpolarized seeing – a world rendered in authentic tones, with colors quietly tuned to enhance perception rather than alter it. This is eyewear not just for looking through, but for looking with.
THE AGFACOLOR STORY
Rooted in AGFA’s Berlin Treptow color laboratories before 1930 under Frank Oppenheim, Agfacolor became, by its 1935 debut, one of the world’s first modern color film processes. While Kodachrome dazzled with saturated contrasts, Agfacolor stood for something else: modest, natural, almost poetic hues that came to be known simply as Agfacolor colors. For decades, AGFA’s expertise extended beyond film into filters, lens coatings and photographic papers, shaping the color memory of an entire generation. These tones, subtle, nuanced and truthful, became part of Europe’s collective memory, embedded in the way its people remember the 20th century in color. Today, that legacy continues in a new medium: sunglasses that honor the art of perception through refined, natural color interaction.